Demo

Bring your ads to the next level with Adlight

Confidential Client

Scaling
on Applovin

Network
Applovin
Geo
United States
When
Q2, 2023
Background
Our client asked us to compare their top-performing creative to one that was enhanced via Adlight's intelligence platform.
Outcomes
The creative with Adlight’s optimization demonstrated similar click-through-rate (CTR) and outperformed the original top performer by +25.3% in installs per mile (IPM), which was the deal-breaker metric for our client.
Confidential Client

Positive ROI in just two months

Network
Applovin
Geo
United States
When
Q3, 2023
Background
We took one creative and ran a two-months long experiment: one copy of it will be optimized via Adlight insights and another will stay in its original state with no optimizations.
Outcomes
Creative with Adlight’s optimization outperformed the original one by +4.5% in click-through-rate (CTR) and by +20% in installs per mile (IPM), which was the most crucial metric for our client. Total spend on Adlight’s creative was more than 10k USD, and it became ROI positive after two months in rotation.
Confidential Client

+241% CTR.
+192% IPM.
What else to say?

Network
Meta
Geo
United States
When
Q1, 2023
Background
Our client were running a number of campaigns on Meta platform. We compared their top-performing creatives (with minimum 1k impressions each) to enhanced by Adlight's recommendations.
Outcomes
We saw a significant uplift in key performance metrics. CTR skyrocketed by 241%, and IPM increased by 192%. Even though CPI was a less significant KPI for Client, it still improved from 0.93 to 0.9. Given these results, the next step was to test and scale the most effective ones on other ad networks.
Head of Publishing,
Game studio
“AdLight is an amazing product automating some of the key activities of every business. Our outcomes after using AdLight were more than promising, with multiple insights implemented right away in our ads.”
Creative Producer,
Media agency
“We created a set of new creatives based on AdLight's insights. Amazingly, 7 out of 20 showed exceptional performance in Meta tests, with an IPM increase up to 30%.  AdLight's recommendations truly exceeded our expectations.”
Head of Publishing,
Game publisher
“AdLight reduces the number of iterations, giving a pool of fresh ideas with predictable performance. AdLight could compete with the creative producers’ and scriptwriters’ staff, which will reduce the production costs.”
FAQ

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